Ali RezajooPrincipal Experience Designer
Hey, I'm Ali, an Experience Designer that has worked as an individual contributor for over 10 years for companies such as Truist and Wells Fargo.
My design philosophy is rooted in empathy and collaboration. I am committed to designing intuitive and accessible experiences that not only look great, but also effectively address user needs and drive meaningful business outcomes.
A summary of professional history
Principal Experience Designer
Account opening on Retail, Wealth & Contact Center: Credit, Lending, Deposits & Invest.
Senior Experience Designer
Tax & Collateral Management
User Experience Designer
Magazine and News Platform
Product Designer - Webmaster
Smart Newspaper Management
User Experience Designer
Business directory & News Apps
20+ projects using Joomla, WP, and Flash.
Health information platform
Visual Design Showcase
If you're interested in seeing my UI/Visual design skills, please check out my Dribbble portfolio
Recommendations from colleagues
Ali is a truly gifted Designer who's driven to create exceptional products and experiences. I worked with Ali at Wells Fargo Bank for nearly two years building an enterprise collateral management system. In that time he was a stand-out team member. Our team benefited from his rare ability to think outside the box and create intuitive design solutions for very complex business use cases and technology. He also delivers intelligible and presentation-ready design work quicker than anyone I know. Ali makes you want to come to work everyday for his humor, openness and friendly personality. It's without hesitation that I recommend Ali. You'll get a brilliant Product Designer and make a good friend!
Ali is a very data-informed designer. He will look for, request, and in some cases generate data to better understand a problem and/or design solution. This also makes it easy for the Research team to work with him. He is always looking to work as one team, connecting with different roles and disciplines. He works tightly with product and engineering, XDR, and anyone else he needs to. He understands and carefully considers the 3-fold value of desirability, viability, and feasibility. This means when he comes to the table with design ideas, he has usually considered each of these and can offer rationale for areas that are often ignored by other groups (especially business value and technical feasibility). I love working with Ali, and he has been a fantastic partner for XDR!
Ali is a natural leader who does an exceptional job of including others, communicating, maintaining transparency in conversations, and works well with others. His natural disposition is calming and he's a great person to work with. He's a highly motivated person who works very hard - he delivers exceptional work - with great understanding of the industry, relies on data to make informed decisions, and works well with the leadership to accomplish goals.
Ali is an expert in brand strategy! He is hardworking, thinks broadly about your company/organization's branding needs, and brings a wealth of experience from all over the world to his craft. He's very responsive to feedback and committed to delivering a product that meets his client's needs & vision.