Product Design 2019

Eventmaster - Discover and Organize Cultural Events

Eventmaster aim to be a global service for local live experiences and event management which proposes smart offers to people and allows them to find or host events.

Challenges

Hard to find innovative ideas, best venues, promotion, and reaching new attendees for event organizers.

Solutions

Propose a platform to event organizers who want to have a smart advertisement and increase people/brand awareness. With ability to discover nearby, upcoming and events to attendees.

Deliverables

Business Requirements Document(BRD), Functional Specification Document(FSD), Visual Design, UX Design

Personas

Persona

David

Attendee 26 years old California, United States
Golas and Needs
  • Discover nearby, upcoming events, new communities and experiences
  • Create public/private events and share with friends
  • Ability to find early bird tickets and using membership rewards
Features

Event Search

Create Events

Tickets/Venue

Event Management

Persona

Aaron

Event Organizer 36 years old Toronto, Canada
Golas and Needs
  • Find innovative ideas, good venues and and invite potential customers
  • Connecting Organizers, Artists with attendees
  • Ability to create public/private events for all users (B2B, B2C, C2C)
Features

Event Search

Create Events

Tickets/Venue

Event Management

Research, Understanding Probelms & Solutions

About Event Planners

80% of event Planners are most concerned about finding innovative ideas, good venues (65%) and marketing their event effectively (48%).

50% of event planners use paid advertising for their events.

65% event planners feel that event budgets will remain the same. 26% expect an increased budget for the next 12 months.

45% of event planners report that they have more clients than 12 months ago. 43% have the same and 12% have less clients.

91% of event planners believe event apps are definitely still relevant for their events.

46% of event planners use event apps in their events. 26% are considering using an event app and 28% are not using them.

(EventMB, 2018)

Popular Event Platforms

  • 84.5% - Online Event Registration
  • 61.4% - Email Marketing Tools
  • 49.4% - Event Apps and Event Management Platform
  • 20.8% - Check in Apps

Event Industry

  • 1.5B participants (+180 countries)
  • $2.53 Trillion in business sales
  • 1.5 Trillion in total GDP
  • 25.9 million total jobs

Challenges

  • Reaching new attendees
  • Insufficient event budgets
  • Securing Sponsors for events
  • Verified Artists/Venues/Organizers for attendees
  • Finding innovative ideas, good venues and promote events

Solutions

  • Discover nearby, upcoming and personalized Cultural events
  • Event management dashboard for B2B, B2C, and C2C
  • Provide a cost-efficient and effective way to reach targets for B2B and B2C event organizers
  • Verified organizers, venues, groups and presenters
  • Connecting Organizers, Artists with attendees
  • Provide a financial service to users (Eventmaster Creditcard)

Market Analysis

Eventbrite

Eventbrite

Eventbrite is a U.S.-based event management and ticketing website. The service allows users to browse, create, and promote local events. The service charges a fee to event organizers in exchange for online ticketing services, unless the event is free.

Ticketmaster

Ticketmaster

Ticketmaster Entertainment, Inc. is an American ticket sales and distribution company based in Beverly Hills, California with operations in many countries around the world. In 2010 it merged with Live Nation under the name Live Nation Entertainment.

Tirgan

Tirgan

Tirgan is a Canadian registered charitable organization committed to promoting cross-cultural dialogue between Iranian-Canadians and the global community at large, through year-round production of cultural programs including festivals.

Eventmaster

74% of event planners use different event platfroms rather than an all-in-one solution.

Business Model

  • Data mining
  • Premium plans for organizers
  • Commissions on ticket
  • Online Ads
  • Affiliate marketing
  • Content and Email marketing
  • Running events

Short-Term Target Market

  • International students in Canada, and the USA
  • International students in Europe
  • Iranian Students who want to apply

Wireframes

Visual Design

User Testing / Mouse Tracking

Image Credits