Conceptual Design 2019

Augmented Reality App & FinTech

Augmented reality and virtual reality have a strong future in the enterprise. As researchers say, the market for AR/VR solutions will reach $150 billion by 2020, with AR beating VR by dramatic $120 billion. According to Millennial Disruption Index Report, all 4 of the world’s leading banks are among the ten least popular brands with millennials, and 73% would be more excited about a new offering in financial services from Google, Amazon, Apple, PayPal, or Square than from their own nationwide bank.

Challenges

The vast majority of young people aged 25–35 find customer communication style of most banks slow, frustrating and hard to comprehend.Millennials perceive going to a bank as an unpleasant chore.

Solutions

As of today, many banks are already offering AR mobile apps to help users locate the nearest ATM’s in their area, check credit scores, reports and insights. Get the info users need to take control of their credits and financial status.

Deliverables

Research, Visual Design

References

  • Hackernoon.com, How VR and AR Will Shape the Future of FinTech
  • Augmented reality gaining more traction than virtual reality in the enterprise