UI/UX Design 2018-2019

Ghaboli (Study, Learn, and Intelligent Textbooks)

Ghaboli is a Persian educational platform that transforms textbooks and question banks needed for any exam taker and examiner into an interactive format and allowing individual and class assessments. With the use of growth AI, exam takers can see their strengths and weaknesses, with the recommendation AI.

Challenges

Access to affordable, intelligent, and interactive books form any source from anywhere is not possible.

Solutions

Ghaboli establishes a partnership with publishers to convert their books into interactive books into the Ghaboli's platfrom.

Deliverables

Business Requirements Document(BRD), Functional Specification Document(FSD), Visual Design, UX Design

Personas

Persona

Joe

Student (11th Grade) 17 years old Student Version (App)
Golas and Needs
  • Preparing for the SAT Reasoning Test and college application process
  • Preparing for the mid-term and final exams
  • Covering open assignments and reviewing lectures
Features

Interactive Exams

Analytics and Reports

Intelligent Textbooks

Virtual Class

Persona

Albert

Instructor 40 years old Instructor Version (App & Web)
Golas and Needs
  • Ability to create virtual class and invite students
  • Ability to assign homeworks and exams and get advanced results
  • Ability to track investment performance
Features

Interactive Exams

Analytics and Reports

Intelligent Textbooks

Virtual Class

Persona

Leila

Parent 38 years old Parents Version(App)
Golas and Needs
  • Keep track of her child's daily home learning activities
  • Helps identity her child's educational needs
  • Get home activity report to her child's teacher
  • Parents and teachers working together for the child's success
Features

Interactive Exams

Analytics and Reports

Intelligent Textbooks

Virtual Class

Persona

Christopher

Academic Director 58 years old Academic Version (Web)
Golas and Needs
  • Align parent activities to student academic goals
  • Ability to work with Publishers and content management
  • Ability to get user level reporting, School, Students, Parents, Instructors
  • Measure the impact of parent engagement activities to student learning
Features

Interactive Exams

Analytics and Reports

Intelligent Textbooks

Virtual Class

Probelms & Solutions

Challenges

  • Price of paper and in turn the cost of printed books is a big concern for students and publishers
  • No Intelligence is available on printed books
  • Accessing books from any publisher and any location is not possible
  • No Single Reliable Source that has all the books and provides feedback on books
  • No Data or history is available about interactions with a book to highlight strengths and weaknesses
  • Non-Interactive books are not easy to use, and PDF is not the right solution for these kinds of books

Solutions

  • Affordable Books: Books in Ghabouli are almost 80% cheaper than a printed version
  • Books always with you: Because Ghabouli is a mobile application you can easily carry your own library of books with you
  • Intelligent Books: By providing different kinds of information and stats, books in Ghabouli are smart and interactive
  • Interactive Books: With use of Ghabouli, instead of simply reading books, you can now interact with them
  • Access to many Books: With Ghabouli you have access to a book store from the palm of your hand

Market Analysis

HULU Community Center

KOGNITY

The Kognity platform allows teachers to effortlessly support their students to reach new goals. Their interactive features have been designed with both the student and teacher in mind, allowing teachers to save time, whilst providing individually crafted pathways for each student.

  • 90% of students feel that Kognity has helped them achieve higher scores on tests
  • 86.1% of students find Kognity more engaging and fun than their printed textbooks
  • 89.5% of teachers find that Kognity simplifies formative assessment
  • 95% of teachers think Kognity helps their students learn

Market Size (Iran)

Test preparation books and exams market in Iran

Master's Degree

+200B Tomans in Books and +50B Tomans in Exams

High School - Bachelor's Degree

+750B Tomans in Books and +200B Tomans in Exams

Foreign Languages

+70B Tomans in Books and +50B Tomans in Exams

Wireframes

Visual Design

Comparing Alternative Design (A/B Testing)

Conversion Rate 15%

Trial Exam 50%

Conversion Rate 40%

Trial Exam 70%

What we done and what's next

  • March

    2017

    MVP/First Version

    We released the first version of our app for public access

  • November

    2018

    +200K Users

    Ghaboli reached +200K Registered Users

  • May

    2019

    Redesign the Student App

    With the launch of the new version, we turned Ghabouli into a book market place with 20 Iranian publishers

    • Reached +40k new users
    • Increased and updated to +1.2 Million new questions
    • Boosted and created +2.3 Million new exams by students
  • September

    2019

    Instructors App

    Work on Instructors app and virtual class feature

  • October

    2019

    Branded App

    For some publishers, Ghaboli will provide and customize their version of the app

  • March

    2020

    Online Competitive Exams

    Online and global competitive exams preparation feature

  • September

    2020

    AI Integration

    Intelligence consulting and recommendations will be accessible for students by this date

Improvement

+40k

(+20%) New Customers

+2.3M

New Exams Created

+1.2M

Question's Database

+3B

Tomans Revenue

Image Credits