Ali Rezajoo

Ali Rezajoo

Principal Experience Designer

Hey, I'm Ali, an Experience Designer that has worked as an individual contributor for over 10 years for companies such as Truist and Wells Fargo.
My design philosophy is rooted in empathy and collaboration. I am committed to designing intuitive and accessible experiences that not only look great, but also effectively address user needs and drive meaningful business outcomes.

A summary of professional history

Apr 2021 - Present


Principal Experience Designer

Retail, Wealth & Contact Center:
Credit Card, Lending, Deposits & Investments.


Wells Fargo

Senior Experience Designer

Tax & Collateral Management


GSM Group

User Experience Designer

Magazine and News Platform


Forst Emrooz

Product Designer - Webmaster

Smart Newspaper Management


Peyke Bartar

User Experience Designer

Business directory & News Apps


Bisoton Studio

Visual Designer

20+ projects using Joomla, WP, and Flash.


Startups I recently worked with:

A quantitative look at my recent projects

* These numbers are approximately.
  • 30%

    Decreased in operational costs and time through the optimization of flows on Omni account opening platform.

  • 20%

    Reduced errors and exit rates during account opening flows across 4 apps within a period of 3 months.

  • 15%

    Improved conversion rates and CLTV through the funnel analysis and cross-sell strategy.

  • 3

    AR/VR patents filed in 2022; increasing differentiation and market position in Finance industry.

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Innovation & Product Design

Augmented Reality:
Empower wineries and consumers with smart labeling solution

View case study
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Cross-Channel Strategy & Product Design

Health information platform

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Business Analysis: Low Effort, High Impact

Inclusive Banking:
Improving credit card experience for diverse communities


Visual Design Showcase

If you're interested in seeing my UI/Visual design skills, please check out my Dribbble portfolio

Ali is a truly gifted Designer who's driven to create exceptional products and experiences.
I worked with Ali at Wells Fargo Bank for nearly two years building an enterprise collateral management system. In that time he was a stand-out team member. Our team benefited from his rare ability to think outside the box and create intuitive design solutions for very complex business use cases and technology. He also delivers intelligible and presentation-ready design work quicker than anyone I know.
Ali makes you want to come to work everyday for his humor, openness and friendly personality.
It's without hesitation that I recommend Ali. You'll get a brilliant Product Designer and make a good friend!
Ali Rezajoo