Ali Rezajoo
Experience Design Director at Truist BankA design lead with 10+ years of experience in product strategy and crafting user-centered solutions across B2B and B2C sectors (Finance, Healthcare, Education, and Media). I'm dedicated to building strong design teams, driving change management, leading innovations, and navigating digital transformations to deliver impactful experiences.
Currently, I oversee the design strategy, discovery, and execution of personal and wealth deposits, credit cards, investments, fraud prevention, and authenticated marketing and personalization initiatives within the Digital Commerce/Acquisition platform at Truist bank.
A summary of professional history
Startups I recently worked with:
- Persown: Health information technologies
- The Social Institue: Online learning platform
From Delivery to Design Leadership:
A brief look at 3 years of contributions at Truist
Augmented Reality:
Empower wineries and consumers with smart labeling solution
Inclusive Banking: Customizable name on card and ID verification during account opening
Health information platform
Soon
Visual Design Showcase
If you're interested in seeing my UI/Visual design skills, please check out my Dribbble portfolio
Recommendations from colleagues
Ali is a truly gifted Designer who's driven to create exceptional products and experiences. I worked with Ali at Wells Fargo Bank for nearly two years building an enterprise collateral management system. In that time he was a stand-out team member. Our team benefited from his rare ability to think outside the box and create intuitive design solutions for very complex business use cases and technology. He also delivers intelligible and presentation-ready design work quicker than anyone I know. Ali makes you want to come to work everyday for his humor, openness and friendly personality. It's without hesitation that I recommend Ali. You'll get a brilliant Product Designer and make a good friend!
Ali is a very data-informed designer. He will look for, request, and in some cases generate data to better understand a problem and/or design solution. This also makes it easy for the Research team to work with him. He is always looking to work as one team, connecting with different roles and disciplines. He works tightly with product and engineering, XDR, and anyone else he needs to. He understands and carefully considers the 3-fold value of desirability, viability, and feasibility. This means when he comes to the table with design ideas, he has usually considered each of these and can offer rationale for areas that are often ignored by other groups (especially business value and technical feasibility). I love working with Ali, and he has been a fantastic partner for XDR!
Ali is a natural leader who does an exceptional job of including others, communicating, maintaining transparency in conversations, and works well with others. His natural disposition is calming and he's a great person to work with. He's a highly motivated person who works very hard - he delivers exceptional work - with great understanding of the industry, relies on data to make informed decisions, and works well with the leadership to accomplish goals.
Ali is an expert in brand strategy! He is hardworking, thinks broadly about your company/organization's branding needs, and brings a wealth of experience from all over the world to his craft. He's very responsive to feedback and committed to delivering a product that meets his client's needs & vision.